Reassured tell us how they use Trustpilot reviews

Reassured tell us how they use Trustpilot reviews

Reassured is the UK’s largest life insurance broker. The business focuses on arranging suitable life insurance and funeral plans for families across the country. The Reassured team is proud to possess helped protect over 400,000 families to this day. Theirs concentrates on customer satisfaction within the least levels and stages of the customer journey has helped them achieve an incredible 4.8/5 TrustScore, from over 30,000 online reviews. to raised understand how the team utilizes the Trustpilot platform to reinforce their service, build trust, and showcase their reputation, we spoke with Ben Bendall, SEO & Analytics Manager at Reassured.

Why Trustpilot?

“As one of the foremost renowned review platforms worldwide, the authority such a rating was able to provide our brand was unquestionable. it had been easy to implement and easy to request feedback from customers because of the convenience of use,” says Ben. Reassured maybe a service-only business, which suggests they leverage customer reviews as to how of building authority within the industry and building trust for future customers. Upon completion of the appliance, they politely request all customers complete a review to help build up their portfolio. They now have over 30,000 reviews and are reviewed ‘excellent’ in 89% of them. The business prefers to use their Trustpilot star rating on most pages of the online site to demonstrate their high levels of service and frequently mention their statistics within their content.

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Reassured also uses Trustpilot to need into account any below-average reviews they receive and take action to rectify where possible to form sure utmost customer satisfaction. Their business is centered around customer satisfaction, both with existing and new, and thus the utilization of Trustpilot helps them to form sure they maintain these high standards.

Using Trustpilot across the business

Predominantly, both their Sales and Marketing teams use Trustpilot to demonstrate the high levels of customer service delivered by Reassured. the tactic begins with Sales, who will frequently leverage the corporate ’s Trustpilot scores to showcase the trust people can put within the company. they go to also then encourage customers to travel away their reviews supported their experience.

As previously mentioned, Marketing will use Reassured’s stats on most pages of the online site, within their content creation and sometimes even off-site on social media and in interviews to make trust within the corporate and its customer service.

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The TrustScore is additionally employed by their Recruitment team when looking to bring new members into the team. Sales-orientated businesses often have a negative stigma attached to them, therefore the high levels of customer engagement and satisfaction help reassure both potential and recruits that their job goes to be a rewarding one.

How Trustpilot benefits Reassured

Reassured have grown their online presence rapidly within the past 2 years, and have experienced extreme improvements as a result. The team at Reassured strongly believes Trustpilot features a positive impact on their website and online campaigns, and as a result, they have to settle on to implement their star rating on all pages once their new website goes live early next year.

“We are lucky to receive a huge proportion of ‘Excellent’ reviews from our customers, however, any which don't meet this standard are sent over to our complaints team. They then review the problem identified within the feedback and aim to rectify it to form sure that the purchasers receive the satisfaction they deserve. We also combat board these negative reviews and identify trends to modify business practices and confirm the very best possible standards for our customers,” explains Ben.

Trustpilot scores are also monitored individually per sales agent, applying bonuses for consistently high scores and further training for people who receive anything but perfect.

This allows Reassured to form sure all of their sales agents are delivering the only standards possible, but more importantly, to identify where they'll require further training.

Ben also points out: “We are incredibly pleased with our high Trustpilot rating. The sample size isn't small (over 30,000 reviews), and thus, to require care of an 89% score of ‘Excellent’ isn't only a huge credit to the business as a whole, but also to the individual staff who have worked so hard to understand this.”

Overcoming challenges with Trustpilot

The business is simply going to still grow, therefore, it'll be a challenge to form sure that not only existing employees maintain their high standards, but also to form sure recruits are trained to a specific level.

“We are very lucky to be thriving as a business and our TrustScore is simply helping us to succeed further,” says Ben.

“Trustpilot has been a huge driver for Reassured’s success which we might recommend anyone looking to make a positive image for his or her customers to believe using the platform. The more you'll encourage your customers to travel away reviews, the more authoritative it'll assist you to become. Integrating the platform into the tactic of your business, actioning negative reviews, and showcasing positive ones will only help your business succeed further. The platform is extremely easy to use which we strongly recommend it.”

The Reassured team is securing a trusted, transparent future with Trustpilot reviews. Isn’t it time you joined them?