9 Tips: the way to Use LinkedIn to Drive Traffic to Your Blog

 9 Tips: the way to Use LinkedIn to Drive Traffic to Your Blog

Do you write amazing business blog articles? do I need more people to read them?

If you’re a B2B, LinkedIn is that the perfect place for you to connect with your market, develop relationships, and drive traffic back to your blog. With over 433 million users worldwide LinkedIn is that the go-to social site for business networking.
Here are 10 ways to increase your LinkedIn ROI and acquire more traffic to your blog.

1. Complete Your Profile

Your LinkedIn Profile is your first impression on the situation. Make it an honest one.

Create a branded company profile. Make your company page personal, professional, and memorable. one of the only ways to undertake to try to do this is often through your banner image - keep it branded, but personalized. Include your logo for brand recognition on the situation, and to further develop trust alongside your market. Tell a fast story about your company’s history in your “about” section.

Complete your profile. As a content marketer, blogger, small business owner, sales manager, or CEO, you are the one who’s likely going to be using LinkedIn to network. People are people, which we relate better to an actual person than to a business. Complete your profile, with a customized yet professional summary. Upload knowledgeable, yet friendly headshot.
Include a link to your blog, also on your website in both your company and your profile.
HootSuite’s company profile on LinkedIn is personal, professional, and memorable. They include their logo image - which may be shown in updates. Their banner image is both welcoming, and functional - because it clearly shows a customer using their social media management tool.
Hootsuite CEO Ryan Holmes features a lively personal profile too:

Tips for completing your profile:

Make a welcoming, trust-building business profile that succinctly tells who you're.
Make a completed personal profile, with a friendly, professional headshot.
Include a link to your blog and website in both your business and personal profile.

2. Build Your Connections

Search for people you recognize on LinkedIn. I quite consider LinkedIn as my modern-day ‘Rolodex’. the situation may be tremendous because of confining touch with all of your business contacts and to develop your network.
To increase your LinkedIn network, connect with people:
you work (and have worked) with
you’ve gone to high school with
who are email contacts
you know from LinkedIn groups
who are introduced to you by your current contacts
you’ve met offline at networking events
who’ve connected with you on other social sites
who are your customers
who are your business partners
The more connections you've, the more people will see your LinkedIn status updates.
Use a customized LinkedIn note when you’re building your network.
Tips for building your LinkedIn connections:
Search and connect with co-workers, business partners, alum, email contacts, customers, and social media followers on LinkedIn.
Use LinkedIn kind of a Rolodex - once you network with someone face to face, connect with them on LinkedIn.
The more connections you've, the more people will see your LinkedIn status updates.

3. Be Active

If you'd wish to drive traffic to your blog from LinkedIn, then you'd wish to move, and post frequently on the situation.

Post status updates a few times hebdomadally. This ensures that your friendly face and/or company logo is seen often by your business network. The more you’re seen by your connections, the more trust you build, and thus the more likely they go to click through to your blog. Additionally, this trust can become potential clients or partners.

Don’t spam your network. Use your judgment (or analytics) to figure out what percentage times hebdomadally you need to be posting.

Post article links to your blog. Use LinkedIn to nurture relationships further, by inviting your contacts to connect with on your business blog too.

Post links to other articles. If you don’t have two or three articles every week to post, post links to other articles too. as an example, post articles about news in your industry, or from documented industry leaders.
Well, known social media blogger, Brian Honigman posts his articles, and links to others too, like with breaking news updates. He includes a personal intro in his updates.
Tips for being active:

Make status updates a few times hebdomadally, to make trust and increase your click-through rate (CTR).
Create a calendar reminder to remain on a schedule.
Post links on to your blog, and to other people’s content.

4. Join Targeted Groups

One of the key features of LinkedIn is groups. There are over 1.5 million groups on LinkedIn, and 81% of LinkedIn users belong to a minimum of 1 among them.

There are groups from the Abu Dhabi Business Network to the ZwembadBranche, and everything in between. You’re sure to find your niche networks with whom you'll share your blog articles.

To find groups on LinkedIn, click on your “Interests” tab, then “Groups” within the sink menu. Search for topics. LinkedIn also will provide you with suggested groups supported your current activities, profiles then on.

When you find groups you’re interested in, check them out first. Assess whether or not they're getting to be an honest fit for your business. inspect the principles. inspect the number of members and activity within the groups. If it's an open group, you'll inspect the sorts of posts and if it fits alongside your target market.
Join groups that have genuine engagement.
The Retail Industry Professionals Group could also be closed (you got to apply to join), with over 300,000 members. They discuss all things related to the retail space.
Tips for joining targeted LinkedIn groups:
There are over 1.5 million LinkedIn groups, many of which supply incredible networking opportunities.
Search for groups, and assess which of them would be useful for your business.
Join groups that have genuine engagement, and reach your niche.

5. Create a gaggle

If you can’t find a gaggle you would like, make your own.

If you aren’t finding your niche, otherwise you would like a selected group for your customers or business partners, make your own.

Note: If you go this route, you’ll get to spread the word about your group. to reduce spam on your group, and make it truly a neighborhood for networking and discussions, you’ll also want to possess clear guidelines for members on what to post, and what you’ll remove. You’ll get to moderate the group, too. So, be prepared to make it now. inspect more recommendations on managing a LinkedIn Group.

Your business can benefit by starting your group. you'll increase trust and develop the reputation as an industry leader by providing a neighborhood where your like-minded niche can exchange ideas, tips, and connections.
Create your own LinkedIn group for business partners, customers, niche industries, or anything that might benefit your business and drive traffic to your blog. Making a gaggle could also be a reasonably simple process:
Tips for creating your own LinkedIn group:

If you'd sort of a selected networking group, create your own.
Make a subject for your group, create guidelines, and invite participants.
With your group, you will be seen as an industry leader in your niche.

6. Engage alongside your Network

Just like on any social network - and, well face to face too - the more engaging you're, the more of a relationship you'll build alongside your connections.

When you post article links, include a problem, a statistic, or a personal view. Give people a reason to comment, like, or share your article. When someone comments on your update, make sure to acknowledge it. Comment back to remain the conversation going, and build your networking relationships.

LinkedIn gives you the tools to make a poll, too. Use this function to interact together with your connections and your group members. Make a poll to urge curious about one of your articles, as an example, by asking a trivia question that's answered in your blog post.

Engage in your groups, too. The more engagement you've during a gaggle, the more likely you’ll become a top influencer. When you’re a top group influencer, more people will read your posts.
When you post your blog content on LinkedIn, ask questions thereon, and answer any comments from your network.
Tips for engaging alongside your network:
Networking on LinkedIn is like networking offline too - be conversational and interesting by asking questions and responding to comments.
Use LinkedIn tools like polls to form interactive content about your blog.
Engage in your groups to become a top influencer.

7. Write Engaging and Interesting Content

Of course, to drive traffic to your blog, you'd wish to be creating articles that appeal to your LinkedIn market.

Make interesting content on your blog. stick with a business theme for your articles, that supports your business goals, which relate to your target market.

Make engaging content on your blog. Host contests and sweepstakes, as an example, to urge the motivation to click through to your site. If you are a B2B company, run a sweepstake to supply away one of your services freed from charge. Post it to LinkedIn. Many LinkedIn Groups have a “Promotions” section, where businesses can share deals, discounts, and giveaways.
The group, Digital Marketing, features a tab for “Promotions”. Businesses, like Tradeshow 365, post information and links about their deals to share with other group members.
Tips for Writing Engaging and Interesting Content:

Keep your readership interested in consistently writing within your business theme.
Create attention-grabbing headlines and pictures, that intrigue your target market to read more.
Host interactive content like contests and sweepstakes on your blog.

8. Share Blog Posts with Individuals

You can send LinkedIn emails on to your connections. Use this to send pertinent blog articles to individuals you're connected to.

For example, once you're hosting sweepstakes on your blog, send a message to your network to spread the word.

Just as in any email marketing campaign, make your message personal. Mention your recipient’s name, and provides them a reason to feel special about clicking through to your blog article. Segment your email, too. If you have a listing of clients and a listing of partners, make specific emails to specialize in each group.

Now, you’re unable to form nice HTML formatted newsletters along with side your blog articles, but you'll use LinkedIn emails to send periodic updates to your connections.

Warning: Don’t want to overuse this feature by spamming your network.
Send article links on to individuals, when the article has relevance to them. you'll even share your blog link directly from a LinkedIn share button:
Tips for sharing blog posts with individuals:

Share your blog articles through LinkedIn emails, with personal and segmented messages.
Use LinkedIn email to talk directly to your connections - once you've got important and relevant articles to share.
Don’t overuse or spam LinkedIn email - you’ll lose trust and brand reputation.

9. Follow LinkedIn Influencers

LinkedIn Influencers were implemented earlier this year. It allows you to hunt out, follow, and learn from top influencers in your industry. Top Influencers include the likes of Richard Branson, Jack Welch, Barack Obama, and Arianna Huffington.

(You can apply to be one, but unless you've got already got a strong following elsewhere and directly on the situation, you’re probably not even going to hear back from LinkedIn about it.)

So how are you ready to use Influencers drive traffic to your blog?

Create a listing of Influencers to follow. Share their articles with your connections. While this doesn’t provide you with direct hits to your blog, it does show you as an industry leader to your followers. This builds your reputation by association and develops trust within your networks, which may then drive more traffic to your blog.