9 Creative Ways to Promote Your App for Free (App Marketing Strategy)

9 Creative Ways to Promote Your App for Free (App Marketing Strategy)

1. Get in-tuned

Mobile app marketing starts long before you ever bring it to plug. Before you begin telling your development team to start out building out your app with 1,000,000 various things, reach bent your customers and ask them. After all, you would like to form sure that whatever you're building, goes to be good for them

You can begin to succeed in bent your customers by first creating a list of every single person you've got ever sold to and even those that have only signed up to your newsletter. Send them an email and ask them for five or 10 minutes of their time.

Your customers are busy people so attempt to give your customers something reciprocally for helping you. Incentivize your customers by offering them a special discount, or some sort of educational content. After you've got their attention, ask them a couple of inquiries to get a thought of what they could be checking out in an app.

You want to know the expectations your current and potential customers have together with your app. In browsing this process you'll begin to uncover gaps you'll haven't seen before and you'll have successfully build a bridge between yourself and your customers. By including your customers within the app creation process not only are you subtly promoting your app, but you're ensuring that the app you create fits the people you're catering to.

Your customer is the backbone of your business, so keep them engaged through every process of the app’s development. the subsequent may be a quote from Bain and Co. to further illustrate our message:

…a 5% increase in customer retention can increase a company’s profitability by 75%.

Retain your customers by letting them realize your app’s idea and ask them what they might adore ascertaining in it. How are you able to make the app more savvy and beneficial for them? Remember, your customer has their audience and if you’re ready to convince them, you’ll be hitting all the proper notes to bolster your success and endurance.

2. Reach bent Influencers

Marketing your app also can extend beyond your usual field of influence and sometimes times, these foreign connections are exactly what your company needs. Developing honest, authentic, and interdependent relationships with influencers will go an extended way in helping to market your app.

Influencers are individuals with the facility to influence the buying and engagement decisions of a particular group of individuals. Business owners reaching out influencers or bloggers should take care to only present content that's truly relevant for the influencers and their audience. While some marketers often offer monetary compensation in exchange for influencer promotion, we recommend you instead find influencers that value your company.

Your viewers and theirs also will quickly catch thereon the influencer is being paid to act on your behalf. The last item you would like is viewers feeling that you simply are “faking” how great your business is. Genuine sponsorships will aid your company far more and build a stronger following.

Let influencers know you're building or have built an app. Ask if you'll get a while with them to debate the development of the app or to collect some feedback. If you want to possess them on board, give them their section within the app or work towards building an app that caters to both your needs. If you opt to travel with either of these choices, confirm your values, interest, and customers align.

3. Leverage Your Mobile Website

If you've got an existing website that's fully functional and mobile-friendly, then your site is often one of the best assets to promoting your app. At one point or another, all of your customers or anyone curious about your company will find their thanks to your website. once they do, all of them must know you've got an app.

Including your app in your site could mean sectioning off a neighborhood of your site exclusively for the app. like the corner of the screen or towards the center of the online page. While this method can usher in more downloads we recommend taking an alternate approach. rather than placing it solely on your site, have a pop-up page display whenever someone visits your site.

This way, the app is that the very first thing your viewers see. The pop-up page is just a mild reminder that you simply have an app and your customers are given either the choice to download the app or still your mobile site.

 4. Feature the App in a politician Blog

In addition to including your app on your website, including it in your regularly scheduled blog post is another marketing strategy you'll leverage. you'll do so by creating an entire blog post solely about your app or including a call to action at the top of each blog post to ask your viewers to download the app.

When writing the blog post solely about the app, write an entire story about your app, and let your audience know the aim behind it. Tell them how this app can facilitate and make things easy for them. Include your app links, screenshots, and videos to assist them to get an honest understanding.

As mentioned previously within the influencer section of this guide, you'll also get bloggers on other websites to create hype for your blog. ios app

 5. Feature The App in Your Emails

Your new app must be engraved into every aspect of your marketing, that has all of your emails. As a business, you'll spend countless emails, and not including your app in each of these may be a missed opportunity.

Any email that's sent out, whether it's from your tech support, your newsletter, or maybe the payment confirmation email should include a footer with one line advertising your app. Include details like what is often accomplished through the app and a link redirecting towards the download page.

Emails still have their charm provided they’re used under the proper circumstances. consistent with a study by Exact Target, “91% of people check their email daily”. Capitalize by incorporating your app links into newsletters, customer service emails, and also make it a habit to use it in email signatures.

For more stats on email marketing, inspect this piece.

Example Template:

Our new app, (Insert app name here), helps you (insert what the app does). Click here (include hyperlink) to see it out!

6. Create a Demo Video

Videos are a simple way for you to showcase everything your beautiful and well-built app has got to offer. For your demo video, create an easy 30 second commercial with the principles of Simon Sinek’s Golden Circle: Why, How, and What.

Assign a team to figure on bringing this video together. The collective minds of quite one individual will assist you to end projects faster and with fewer errors. confine mind that your demo video isn't meant to remain the way it's now. Your videos, alongside all of your content, should be updated weekly or monthly.

Once you're finishing creating your demo video, make certain to leverage your social media and other platforms to market your app. Your demo video is often included in your blog post, Instagram, and Youtube channels.

We have included a link to Feicobol’s app demo video we expect you'd enjoy. May it inspire you to make exceptional demo videos for your customers:

Presentación de App Feicobol 2016

7. Consider Alternative App Stores

Do not rely only on Google Play & App Store; there are various other app stores on the web market where you'll upload your app. consistent with One Platform Foundation, if an app is submitted on other relatively less popular stores, it'll increase the expected downloads 200% more compared to Google Play.

These are some excellent app stores that you simply should consider:

GetJar

SlideMe

Opera Mobile Store

AppsLib

Amazon Appstore

AppBrain

For more information, read this handy guide here.

8. Apply for Awards

Participating in app awards is that the most recommended channel and that I would highly suggest you're taking advantage of it. It can offer you plenty of press, exposure, reviews, and many downloads. Although the probabilities of winning considerably depend upon your pitch and app idea, however, if you manage to urge things right the primary time, you'll expect to enjoy touch stardom.

These are a number of the foremost famous app awards sites:

Appy Awards

Best App Ever Awards

AppCircus competition

Apple Design Awards

Appster's Awards

Ericsson Application Awards

The Webby Awards

Best Mobile App Awards

Zepp

9. SEO Matters Here

Yes, I’m talking about SEO, not ASO… what happens is yourapp URL shows up in search results when users key-in related queries; for instance, once they search for music apps, you would like your app to start out shooting up among the primary 5 entries approximately before users hit Enter.